Marketing of products made by former FARC guerrillas in the spaces of territorial incorporation. This team for the commercialization of peace and reconciliation products is not only made up of peace signatories, but also of products made by victims, peasants and young people in order to build peace. This venture seeks to go beyond commercialization and generate networks that allow the rapprochement between producers and buyers based on new narratives of peace and reconciliation around the construction and purchase of a product.